Elephanteria Gallery 5 How Elephants are used in Media Content
Magazine Brief in   Travel & Leisure

The June 1991 issue of Travel & Leisure magazine on page 23 has a short blurb about elephant back safari in Botswana. Story by Bern Keating. No photo credit. The photos of elephants and riders occupies 75% of the space devoted to the entire story, proving, once again, that elephants attract the eye to the page. A lengthier story and smaller photos would have sufficed to explain the content but editors know that people will look at elephants and possibly the written text as well.

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