Elephanteria Gallery 5 Elephants in Advertising & Promotion
Television Commercial for Jeep brand vehicles

Beginning in October of 1997, Chrysler Corporation, which produces the "Jeep" vehicles, began airing a commercial involving elephants on television in the U.S. The commercial opens with an elephant raising and lowering its trunk. There is a sharp fade to blank screen and then the words "Elephants $299/month" appear. This sequence is followed by a similar pair featuring penguins and one featuring a bear. Then it segues to a Jeep vehicle in motion on rough terrain. The theme of the commercial is that for the price of $299 per month you can go where these animals live. THey could have used any animals normally found in the wild. For the U.S. the ideal species might be moose, bison, or other inhabitants of America's west. Undoubtedly they chose the ELEPHANT because its appearance on the TV screen immediately generates ATTENTION.

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