Elephanteria Gallery 5 Elephants in Advertising & Promotion
World Wildlife Fund Sweepstakes - Direct Mail

A direct mail promotion by World Wildlife Fund for its Natural Wonders Sweepstakes arrived in this large 6x11 dark buff envelope. You may have to strain your vision to see the image at lower left corner on the envelope because it is printed in gray. It's, of course, an ELEPHANT. The brochure inside explains all the prize opportunities and prominently features a group of elephants. Other animals are pictured but each of occupies less than 33% as much space as is given to the elephants, proving once again, elephants get results. The elephant photo is credited to Rick Weyerhaeuser. There is no copyright notice on either piece.

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