Elephanteria Gallery 5 Elephants in Advertising & Promotion
Wildlife Conservation International - Direct Mail

These envelopes are part of a direct mail fund raising campaign mailed by the New York Zoological Society, Bronx NY 10460, for Wildlife Conservation International. Unfortunately, the items were not dated when received so we don't know when they were mailed. The postmark is dateless because it was sent as bulk mail by a non-profit organization. To get to the point, they offered a free animal kingdom calendar which has many species in it. But for promotion purposes, they focused on the Elephant. The brown window envelope carries a white sticker telling of free stamps enclosed.

The white business reply envelope also uses the Elephant image. We submit that Elephants are simply more popular than other endangered species and more likely to get the mail piece opened.

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