Elephanteria Gallery 5 Elephants in Advertising & Promotion
Republican Party of Florida - Magazine Ad

This image was lifted from a full page ad on the inside front cover of Challenger: The Official Publication of the Republican Party of Florida, May/June 1990. The Republican party is well associated with the image of the elephant since that has been their logo and mascot for a long time. In the ad they are offering the special VISA card to derive revenues from card transactions much as World Wildlife Fund and other institutions and non-profits do. The use of a realistic photo of an advancing African elephant is particularly striking. Besides being identified with the Republican party, this animal clearly communicates strength and reliability ... two things one would want in a banking relationship. Implied is, you can bank on an elephant.

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