Elephanteria Gallery 5 Elephants in Advertising & Promotion
Northwest Airlines - Full Page Ad

Northwest Airlines ran a full page ad in some business magazine whose name and date are not on our archive page. The ad copy consists of tips for business travelers who may go to Thailand and a pitch for the enhanced services offered by Northwest. Elephants are symbolic of Thailand besides being very appealing. The ad maximizes using the elephants by giving the lead paragraph over to the subject of elephants in Thai culture. The smallish headline reads, "In Bangkok, good things come in enormous packages". Elephants are enormous, but not the baby shown tailed up to its mom who is mostly off the page. Clever ad, well done. The elephant images appear to be either original art or digitally manipulated photos. No credit line for artist appears on page. ©1990 Northwest Airlines, Inc.

Navigating the Elephanteria Site Top of Page NEXT Example Back to Ads & Promos LIST Page Up 1 level to Gallery 5 Media Page Go To Elephanteria Home Page All contents of this site © Mission Media, Inc. unless otherwise noted. Material displayed in this section is for educational purposes only. No commercial use of any kind is permitted nor suggested.