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Elephants in Advertising & Promotion



Full Page Magazine Ad - Hewlett Packard Scanners

Full page magazine print ad for Hewlett Packard scanners depends entirely on bicycle riding elephant for impact and attention. The headline reads, "Tiny had the hard part. Scanning it was easy."

Naming the elephant "Tiny" is an indirect play on an elephant's size.

Ad ran in NADTP Journal,
June 1995, page 15.
(National Association of Desk Top Publishers)
Hewlett Packard



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