Elephanteria Gallery 5 Elephants in Advertising & Promotion
Full Page Ad for Fujitsu DynaMO(TM)

This full page ad for Fujitsu DynaMO(TM) data storage device plays on two elephant traits ... size and memory ... but uses them in contrasting directions. The headline below the picture states, OUR MISSION WAS CLEAR. REDUCE THE SIZE. ENLARGE THE MEMORY. On the size comparison they show the elephant and a DynaMO unit on the ground nearby. The elephant is labeled, "Loxodonta Africana, 0.14 megatons. The word megatons plays off the labelling for the DynaMO which says 128 megabytes. Very inventive ad. ©1993 Fujitsu. All Rights reserved. Our archive page does not show the publication name or date.

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