Elephanteria Gallery 5 Elephants in Advertising & Promotion
Andersen Consulting - Print Media Ads

This particular sample ad ran in the company's employee publication along with a story about the ad campaign. Later, it ran in appropriate media. It is a black and white half-tone image. This ad is pretty unique in its use of elephant attributes. It's premise is that a racing helmet and bucket seat are incompatible with the graceful slow moving giant. (Actually, elephants can move at great speed when they want to do so). But the ad grabs attention as soon as the eye falls on it and that is the first task of any visual advertisement. ©1995 Andersen Consulting. All rights reserved. We are seeking permission to continue displaying this piece for educational purposes. Thanks to Vicki Randle for sending us the copy in our archive.

Full page full color ad ran in high readership position, inside back cover of Information Week, November 25, 1991. The focus of this ad is fear of technological change. This uses the image of an elephant fleeing from a mouse. The notion that elephants fear mice is widely held. What's so clever about this usage is the mouse chasing the elephant is a computer mouse which will instantly be recognized and understood by the well educated and intelligent audience to whom this publication is directed. ©1991 Andersen Consulting. All rights reserved. We are seeking permission to continue displaying this image for educational purposes.

Navigating the Elephanteria Site Top of Page NEXT Example Back to Ads & Promos LIST Page Up 1 level to Gallery 5 Media Page Go To Elephanteria Home Page All contents of this site © Mission Media, Inc. unless otherwise noted. Material displayed in this section is for educational purposes only. No commercial use of any kind is permitted nor suggested.